Chapter 10 C.A.T.

Posted: September 4, 2013 in C.A.T
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This chapter was vital in terms of understanding which elements of the media PR writers have control over. PR writers right off the bat possess a large element of freedom in their writing; be it as it may, the type of medium selected should always be taken into great consideration. “Mediums” in and of themselves serve as the vessel through which the message(s) is conveyed. Chapter 10 also shed light on the subjects, styles and transitions that are associated with featured writing. In essence, feature writing permits more personal flair while newsletters are more concrete and less latitudinal.


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