Chapter 3 C.A.T.

Posted: September 9, 2013 in C.A.T
Tags: ,

ethics-scale

ETHICS

Public relations is more than just an occupation revolving around consumer and product relationships–there’s a great deal of ethical overtones. Ethics naturally vary amongst individuals but the challenge sometimes lies in the ability to classify, separate and assess what is morally ethic from situational circumstances. After reading this chapter there were certain questions that were brought up for me such as:

  • What do you do in a situation where your personal ethics and your client’s ethics conflict?
  • Are there specific situations where it’s acceptable to “bend the truth”?

That’s what I find so interesting about ethics–there is a stark level of ambiguity that is almost always contingent upon either the individual or the situation at hang. Today’s society is often marked by the “Machiavellian” nature of the beast. Everyone wants to succeed and within that thirst for success, ethics often times because a blurred line. This, in turn, makes ethics such a colorful subject because it is neither black or white.

[Image via PhilGalfond]

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