Katy Perry is the newest face of CoverGirl Cosmetics

Posted: October 21, 2013 in Beauty, Music
Tags: , , , , , ,

Loving Katy Perry has been a hobby of ours for seven plus years now, so one can only begin to imagine how dangerously delighted we were to find out that CoverGirl introduced Perry as their newest spokesperson for their Spring 2014 campaign. The pop star also joins an illustrious line-up of other celebrity spokeswomen of the cosmetic line including Sofia Vergara, P!nk and Ellen DeGeneres.

Katy took to social networking and tweeted,

o-COVER-GIRL-570

“BEAUTIFUL news to share w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY,”

The news of her first ever beauty endorsement comes only days before her highly anticipated album Prism hits the shelves Oct. 22.

Perry has been known and often polarized for her bold aesthetic choices so it surprises us in the least that CoverGirl chose her to represent their “bold new beauty looks” campaign. In the ad, Perry can be seen wearing a minimal amount of CoverGirl Clean Glow Blush in “Roses” and a bold application of CoverGirl LipPerfection in “Euphoria”–a true beauty.

In a public statement regarding her partnership with CoverGirl, she stated:

“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”

Fans aren’t the only ones excited about this! Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics, revealed, “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from.”

This is just the cherry on top on what has already been such a lucrative and amazing year for Perry. We wish her continued success and are paralyzed with excitement for the Spring 2014 campaign.

[Image via RyanSeacrest.com]

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