Chapter 12 C.A.T.

Posted: November 4, 2013 in C.A.T
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Chapter 12 focused on the premise of crisis management. Crisis management is the overall process through which a company or establishment controls and effectively remedies a discrepancy. A crisis is one of those inevitable occurrences (sometimes completely beyond an organization’s control) and it’s vital to preserve one’s reputation and offer solutions. The chapter also focused on maintaining positive relationships with the public and media through crisis management. Something I gathered from this chapter is that handling a crisis goes beyond delivering an apology or putting the proverbial “band-aid” on an issue, it’s more about being prompt (addressing the issue in a timely manner), concise (accurately assessing the crisis and subsequent solution), and to the point (brevity). It’s also very important to establish credibility with the media in efforts to boost positive perception and maintain the integrity of the organization. I especially enjoyed this chapter because as a PR major, learning how to manage a crisis is a skill that is essential.


[Image via CrisisManagement]



Two months ago we reported that our very own princess of pop, Britney Spears, was working hard in the studio to bring us her eighth album. As if the first single “Work B!tch” and its subsequent music video weren’t enough to satisfy Britney fans around the globe, the pop megastar took to twitter to unveil the album cover of her new aptly titled album, “Britney Jean”.
Collaborators and producers of this album have been titillating our taste buds, praising this album for its innovation and maturity, while Ms. Spears herself revealed that this album is her most personal to date.

On the album cover, Britney is seen rocking her blonde tresses, coupled with her signature smolder. The album’s title Britney Jean is written in a bold “80’s diner inspired” neon script. In a recent interview, Spears described the album as “moody” and “electric” and this artwork is the very embodiment of that!

Britney also delighted fans by writing a touching letter, thanking fans for the 15 plus years of support,

“Dear Fans,
I haven’t sat down to write you guys in SUCH a long time. Long overdue! We’re all so used to getting our thoughts out in 140 characters, but sometimes its nice to take time to sit down and write something a little longer and more personal. I am putting the finishing touches on my new album, “Britney Jean” over the next few days and I am so excited for you to hear it. I poured my heart and soul into this album and it’s been an incredible journey. I’ve learned a lot about myself, and as I am finishing, I am reminded of the incredible foundation that has supported me for the last 15 years.

Thank you all for continuing to follow me on this journey and for allowing me to do what I love to do. I can’t believe this is my eighth studio album and I know I keep telling you that it is my most personal record yet, but its true and I’m really proud of that.
I have been through a lot in the past few years and it has really inspired me to dig deeper and write songs that I think everyone can relate to. Working with people like Sia, William Orbit, and of course has been an amazing experience. They have listened to all of my ideas and helped me bring them to life. There are a lot of really fun, upbeat dance songs, but it was important to me that I show my strength, and my attitude, and my vulnerability. Of course, I also have some surprises for you guys 😉

I want to show you the different sides of Britney Spears. I am a performer. I am a Mom. I am funny. I am your friend! I am Britney Jean.

Hope you love my labor of love!

Love Always,Britney”

After this heartfelt letter, fans everywhere are feeling the Britney “Spearit”!!! The pieces are slowly coming together and we couldn’t be more excited for this journey in Britney Spears’ career!!

“Britney Jean” will hit shelves December 3rd!!!

[Image via]

Chapter 8 C.A.T.

Posted: October 28, 2013 in C.A.T

Chapter 8 touched on communication through technology–specifically through email. Over the past 10 years email has become arguably the benchmark form of communication. Media advisories, pitches and other forms of “consumer/producer” writing can be communicated through email. The chapter also touched on the many benefits of email:


  • expedient
  • convenient
  • time efficient

Email allows for individuals to effectively communicate in a manner that saves both time and physical energy., like with most things there are a few downsides to the utilization of email. Emails have the tendency to become overlooked because at first glance they can easily be regarded as “junk mail” or “spam”. In a single instance, a carefully crafted email can be deleted by the recipient. Another prominent downside is that email is fairly impersonal, especially when compared to actual face to face contact where things such as syntax (verbal) and haptics (physical contact) can add to the overall efficacy of a message.  Overall this chapter enforced the positive aspects of using email considering certain measures are taken to make sure they are properly employed.

[Image via MarketingOriginals]

Loving Katy Perry has been a hobby of ours for seven plus years now, so one can only begin to imagine how dangerously delighted we were to find out that CoverGirl introduced Perry as their newest spokesperson for their Spring 2014 campaign. The pop star also joins an illustrious line-up of other celebrity spokeswomen of the cosmetic line including Sofia Vergara, P!nk and Ellen DeGeneres.

Katy took to social networking and tweeted,


“BEAUTIFUL news to share w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY,”

The news of her first ever beauty endorsement comes only days before her highly anticipated album Prism hits the shelves Oct. 22.

Perry has been known and often polarized for her bold aesthetic choices so it surprises us in the least that CoverGirl chose her to represent their “bold new beauty looks” campaign. In the ad, Perry can be seen wearing a minimal amount of CoverGirl Clean Glow Blush in “Roses” and a bold application of CoverGirl LipPerfection in “Euphoria”–a true beauty.

In a public statement regarding her partnership with CoverGirl, she stated:

“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”

Fans aren’t the only ones excited about this! Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics, revealed, “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from.”

This is just the cherry on top on what has already been such a lucrative and amazing year for Perry. We wish her continued success and are paralyzed with excitement for the Spring 2014 campaign.

[Image via]

Chapter 11 C.A.T.

Posted: October 21, 2013 in C.A.T
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Chapter 11 was definitely one of the more refreshing chapters as it focused less on Pr writing as a source of read material but also as an avenue for messages to be heard. The transition between print and broadcast is a relatively easy one due to the fact that the classic determinants (as previously discussed in Chapter nine) are still applicable: timeliness, relevance, proximity, prominence and rarity.

There are distinct diference however in broadcast writing that must be applied. For example, PR writers must learn how to condense thier writing into a 30-60 second clear message. When audiences are listening or watching a broadcast, they require the message be delivered smoothly, efiectly and in a way that sounds natural enough for them to fully recieve it. This chapter also went further to discuss speechwriting and how to always keep the audience, employer’s mission and the purpose of the message at the forefront.

One of the more interesting aspects of this chapter revolved around what Aristotle identified as the three types of speech:

epideictic: praise used for honoring occasions

forensic: what happened?

deliberative: what should happen?

This was used to tie in the importance of informing and persuading the audience, past and present.

In all, thie chapter was very informative and a breath of fresh air.

[Image via]


AMC’s “The Walking Dead” has been a juggernaut in the cable television industry since its inception in 2010. Loosely based on a comic of the same name, The Walking Dead takes place in a post-apocalyptic, zombie infested world–each episode following a group of individuals as they literally fight their way to continue to survive. Season 3 concluded last fall with groundbreaking numbers as 12.4 million viewers (8.1 million adults 18-49 demographic) tuned in–a record high for the series. Success like this just can’t be outdone…right?


Season 4 of the vastly popular AMC show premiered Sunday and brought in monumental numbers at the tune of 16.1 million viewers (10.4 million adults 18-49 demographic) . This not only marks a a record high for the series, but also sets precedent as the most watched season premiere in cable television history! That’s amazing!

President of AMC released a statement in response to the huge success of the show, saying,

“Sincere thanks to the fans, who have welcomed The Walking Dead back for its fourth season with the highest-rated episode in the show’s history…we could not be more proud of this show and everyone on both sides of the camera who work so hard to give life to this story of character, leadership and survival. It starts with series creator, writer and executive producer Robert Kirkman, show runner and executive producer Scott Gimple and the director of last night’s episode (and the man behind the make-up) executive producer Greg Nicotero, their fellow executive producers and an extraordinary cast and crew who are giving their all every day. So clearly, thanks to them, the dead have never been more alive.”

This truly is an amazing victory and an exciting precursor of what we can expect this fall from our favorite flesh-eating show.

Tune in to “The Walking Dead” Sundays 9/8c on AMC!!

[Image via]

Chapter 14 C.A.T.

Posted: October 14, 2013 in C.A.T



Chapter 14 focused on the persuasion process and understanding the overall intent of the message.  The ability as a PR writer to understand the audience’s motives was one of the key points in the chapter. As a component of understanding the audience’s motivations, there was a connection to past theories disussed in Chapter two including: Cognitive Dissonance, Elaboration Likelihood and Maslow’s Hierarchy of Needs. The hierarchy of needs bleeds over heavily into the PR world as it requires an individual to address and understand the motivation behind basic human needs ranging from physiological to self actualization–the latter being cited by Maslow as the most important. One key point that I found to be very interesting was the fact as a PR writer, it’s important to identify the audience and discern which channel to craft the persuasive message through. The elements of ethos, logos and pathos were briefly touched on as well.

[Image via ZWanneredPsych.Blogspot]